Sterling Bank Plc. has tasked media practitioners on self and national sustainability toward stimulating economic growth and development of the country.
Mrs Bunmi Ajiboye, Chief of Staff to the Executive Director, Sterling Financial Holdings Company, gave the challenge at a two -day workshop for media practitioners held virtually across the country on Wednesday.
The News Agency of Nigeria (NAN) reports that the Training, organised by Sterling Holding Company in partnership with Climate Africa Media Initiative and Centre (CAMIC) is in commemoration of the 2025 National Sustainability Week.
Ajiboye, who spoke on Sterling’s Corporate Social Responsibility (CSR) programmes, said the roles of the media in helping Nigeria eradicate poverty and meet its developmental goals could not be over emphasised.
She said that Sterling Bank’s partnership with the media would go a long way in touching the lives of Nigerians, especially women and youths.
The resource person said that sterling bank’s CSR initiatives is integrated within their core business strategy, called the H.E.A.R.T sectors: Health, Education, Agriculture, Renewable Energy, and Transport.
According to her, the bank deliberately decided to partner with other organisations to achieve those five goals- HEART
“We believe that if we can fix these five sectors, which are major components in our service as a bank, Nigeria will be great,” she said.
Ajiboye, who is an environmental technologist, disclosed that Sterling bank’s customers no longer paid for money transfer and maintenance charges.
In his lecture, Mr Pius Alabi urged media practitioners not to depend on predictable financial sources to remain afloat but should device various means of generating revenue.
Alabi said that in spite of the many challenges facing the media today, media owners must create high value business to business products, do value for value, and have audience-centric revenue models to generate funds for sustainability. NAN
